The Top Korean Skincare Trends to Try in 2020

*This is a contributed post*

The secret to enviable Korean skin lies in the fact that at the heart of K-beauty is skincare. Where other cultures place emphasis on concealing imperfections with makeup, Korean women concern themselves instead with improving the condition of their skin. Since K-beauty is built on constant innovation, skincare trends tend to come as quickly as they go. It can be difficult to keep up with the latest developments, but worry not. Let this helpful guide get you up-to-date with the most recent trends that have been dominating the K-skincare scene.

Protective skincare

Korean skincare is known for its innovative use of ingredients like snail mucin, hyaluronic acid, and ceramides. This trend continues into the new year, but with a special emphasis placed on the effectivity of ingredients to penetrate the skin’s barrier and maximize absorption. Examples of such ingredients include linoleic acid and niacinamide.

Linoleic acid is a fatty acid that first penetrates the skin’s barrier to repair it and then forms an antibacterial, water-resistant film over the barrier to protect it. Products like HUXLEY Fresh and MoreCream features linoleic acid vitamin E in its ingredient list. Both are extremely hydrating and work together to form a barrier on your skin against environmental stressors like pollution and free radicals.

Niacinamide is also known as vitamin B3 and it naturally occurs in eggs, green vegetables, fish, and milk. When used on the skin, it is capable of building a layer of keratin and ceramide. Keratin is a protein that keeps skin firm, while ceramide retains moisture. Another product example isThe Ordinary Niacinamide 10% + Zinc 1%which isa multi-purpose product that hydrates skin as well as minimizes the appearance of dark spots.

Skin protection is a particular concern for those living in Seoul who are exposed to intense air pollution, sunlight, and free radicals, much like the women in the Philippines. Niacinamide and linoleic acid are especially useful for Filipino women who combat the same environmental aggressors as women in Seoul do.

Cream skin

Cream skin is a major skincare obsession gaining traction in the South Korean beauty industry right now. Cream skin is not a “look” unlike the famous “glass skin” trend. Rather, it’s a product. Cream skin is a fusion between a toner and a moisturizer that is milky in texture. The watery texture delivers extra-hydrating properties to the skin. The aim of this hybrid product is to save you time by cutting down the 10-step Korean skincare routine by several steps. The goal is to achieve that dewy, hydrated look in fewer steps and with fewer products.

Eco-conscious beauty

The cream skin trend is an off-shoot of a larger trend in K-beauty right now: the rise of eco-conscious beauty. Cream skin products promote the idea of a minimalist skin-care routine that eliminates the need to buy more products. It encourages you to be a conscious, well-informed consumer.

Skincare products made with ethically-sourced ingredients are also getting a push from major Korean beauty brands like Laneige and Sulhwasoo. The same is true for ingredients and products that protect against free radicals, pollution, and other environmental aggressors. This is particularly for city dwellers exposed to air pollution and the stress of modern lifestyles.

These trends are sure to bring you a step closer to getting perfect Korean skin. K-beauty trends come and go, but the goal of achieving flawless skin will always remain.


Leave a Reply

Your email address will not be published. Required fields are marked *